Zapier: review, pricing and who it's for

Our verdict

freemium

Connects apps and adds AI steps to workflows without code.

From $19.99/mo (Professional) · Free tier available ✓ checked 2026-10-16 · pricing source

Where Zapier ranks

Task	Rank	Fit score
automation	#1 of 7	90/100

Fit scores are Toolfitr's editorial judgement of how well a tool does that job, not user ratings.

Get started in 3 steps

Sign up at zapier.com
Create a Zap: choose a trigger app and an action app
Add an AI step if needed, test, and turn the Zap on

How people actually use it

First no-code automation

Created a first Zap as part of a 30-day challenge and shared the workflow.

Try: When I star an email in Gmail, create a task in my to-do app

@Ebbbyy_A · 2026-07-17

Automated client onboarding

Built a client onboarding system, an SOP and a job tracker with Zapier, Forms, Airtable, Notion, Gmail and Slack.

Try: When a Google Form is submitted, add a row to Airtable and send a welcome Gmail

@chinweonuorah28 · 2026-04-20

Zapier alternatives

n8n, strongest for automation. From £20/mo (Starter, billed annually).
Lindy, strongest for automation. From $49.99/mo (Team).
LangGraph, strongest for automation. From $39/seat/mo (LangSmith Plus).
CrewAI, strongest for automation. From Enterprise: custom (Basic is free).
Relevance AI, strongest for automation.

See all 6 Zapier alternatives ranked →

Head-to-head

Questions people ask

Is Zapier free?

Yes, Zapier has a free tier, so you can try it before paying.

How much does Zapier cost?

Paid plans start at $19.99/mo (Professional) (checked 2026-10-16 on its own pricing page).

What is Zapier best for?

In our rankings it's strongest for automation (#1 of 7). Connects apps and adds AI steps to workflows without code.

What are the best Zapier alternatives?

The closest alternatives in our data are n8n, Lindy, LangGraph.

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